From "Cold Assets" to "Profit Benchmark"

With an investment of 800 million yuan, Harbin Ice-Snow World has achieved extraordinary returns. During the 2024-2025 ice-snow season, it operated for 68 days, receiving 3.56 million visitors with a single-day peak of 100,000. It generated 1.168 billion yuan in ticket revenue and a net profit of 500 million yuan. As a core revenue driver, the park earned nearly 1 billion yuan from stall operation rights. Since 2013, its cumulative revenue has exceeded 3 billion yuan, with nearly 500 million yuan in taxes paid, completely shattering the industry myth of "long-term losses" and becoming a model profit model for ice-snow scenic spots.

Global Industrial Linkage: Igniting an Urban Consumption Boom

The traffic effect of Ice-Snow World has continuously radiated the entire industrial chain, driving Harbin's total ice-snow tourism revenue to 137.22 billion yuan in the 2024-2025 season. Every 1 yuan of park revenue leverages 100 yuan of urban ice-snow economic output. New market entities in the accommodation industry increased by 93.1%, with hotel occupancy rates remaining at 100% consecutively. Catering orders rose by 54.1%, with characteristic foods and local specialties on Central Street selling well. Relevant market entities in the transportation industry grew by 54.6%, forming a comprehensive consumption closed loop covering "food, accommodation, transportation, travel, shopping, and entertainment."

Empowering Employment and Livelihoods: An "Income Growth Engine" in the Cold Winter

The project has driven over 100,000 jobs in total. Tens of thousands of workers earned short-term income during the ice construction period, and thousands of stable positions were guaranteed through year-round operations. The ice-snow economy has spawned new occupations such as ice maintenance technicians and ice-snow photographers. Salaries in the service industry generally increased by 20-30%, attracting the return of northeast talents. Rural homestays around the park are fully occupied year-round, with villagers' annual incomes increasing by 3-5 times, realizing "employment at the doorstep" and turning the cold winter into a "golden season" for people's income growth.

Industrial Upgrading and Transformation: Reshaping the Urban Development Pattern

Centered on Ice-Snow World, Harbin has built a full industrial chain ecosystem of "ice and snow + technology + culture + equipment." The upstream drives the upgrading of ice-snow material R&D and ice sculpture equipment manufacturing; the midstream integrates diverse formats such as ice-snow tourism, sports, and performances; the downstream incubates innovative products like IP cultural and creative works and VR ice-snow experiences. Co-branded products such as "Erbin × Bosideng" sold well, and Heilong Ice Skates broke through titanium alloy technology to fill domestic gaps. This has promoted the city's transformation from a traditional industrial base to a cultural and tourism industry highland, with the service industry's contribution rate to GDP rising to 45% in 2024.

Regional Synergistic Development: Activating the Northeast Ice-Snow Economic Ecosystem

The demonstration effect of Ice-Snow World has driven Heilongjiang Province's total ice-snow economic scale to exceed 266 billion yuan, accounting for 20% of the national ice-snow industry scale. By forming a global linkage matrix with Sun Island Snow Expo, Yabuli Ski Resort, etc., and opening inter-city tourist routes, it has promoted the coordinated development of surrounding cities such as Mudanjiang and Qiqihar. Through international events and overseas communication, the park's overseas exposure has exceeded 10 billion views, with inbound tourists increasing by 77.9% year-on-year during the 2026 New Year's Day holiday. It has become an important growth pole for Northeast Revitalization and a core carrier of international ice-snow tourism destinations.